Make sign in and sign up feel like part of the product story.
The public site should build confidence, and the auth experience should keep that confidence going instead of dropping people into a generic utility screen.
Create your first organization in the same flow as account signup.
Invite teammates into the right workspace without manual setup.
Move from intake into coordinated onboarding work without losing momentum.
Product promise
Clear value on the website. Clear next steps once someone decides to enter.
